Your Camp is Awesome. More People should know.
We create summer camp videos that get results.
We're Hosting a Summer Camp Videographer Training Class!
Our one day hands-on class will set your camp videographer up for success this summer and beyond. View Full Course OutlineSUMMER CAMP Marketing is Changing. Fast.
Tradition plays a huge role at camp, but when it comes to marketing, staying current in key. The days of having ONE camp video that has everything is coming to an end.
Our specialty is creating multiple, shorter, higher impact videos, that allow you to focus your message for greater results.
Video OPtions
There’s so much information for your camp to communicate to a potential camper and parent. We’ll work with you to create a video marketing strategy that utilizes the videos that will be the most effective for your camp.
BRAND STORY
One video that highlights what your camp is all about.
Length: 2-8 minutes
Target audience: Everyone
Use: Great for Home Shows or presentations where you have a captive audience or page 1 of your website.
CORE VALUES
This is the “Why” you do what you do video. We believe that the best camps do more than provide fun activities, They inspire campers to be their best selves and in doing so make the world a better place. Core values video inspire the viewer and connect over shared values and beliefs.
Length: Up to 3 minutes
Use: Great for websites – specifically your “About Us” or “Mission” page.
PROGRAMMING
Show campers how they’ll spend their days. Will they choose their activities or is there a special program for them. If the way you program your activities makes your camp unique then video dedicated to programing can demonstrate your unique value.
Length: Up to 3 minutes
Use: Great for websites – specifically your “Programming” page. Also social media and email targeted marketing.
ACTIVITIES
Horseback, Waterski, Drama, activity videos give you an opportunity to show off your facilities, staff and your special approach to specific activities.
Length: Up to 3 minutes
Target audience: Campers to excite them over the fun they will have and the skills they will learn. Parents who want their children to have opportunities to try new things or grow in a specific activity.
Use: Great for websites – specifically your “Activity” pages. Also social media and email targeted marketing.
FIRST TIME CAMPER
Will I be homesick? Will I make friends? Is the food any good? Have campers answer these questions for potential campers.
Length: Up to 3 minutes
Target audience: First time campers but everyone enjoys our first time camper videos.
Use: Great for email marketing and websites – specifically your “First Time Camper” page.
STAFF RECRUITMENT
Great staff are the heart of a great camp. Attract the best talent who connect and identify with your values.
Length: Up to 2 minutes
Target audience: future staff members.
Use: Great for websites – specifically the “About Us” page. Social media, email, job fairs and conferences. This is a tool to cut down on the amount of time your current staff spends recruiting, increase the effectiveness of your recruiting, and help attract staff that are a great fit for your program.
HIGHLIGHT REELS
The keyword here is energy! We can pull together overall camp highlight reels or get more topic specific.
Length: Up to 2 minutes
Use: Great for websites, video brochures, social media, and email marketing
SOCIAL MEDIA CONTENT
Creating teaser videos for social media can help drive traffic to your website.
Length: Up to 1 minute
Use: Great for social media and social media advertising.
WEBSITE HEADERS
Add some movement to your website with videos that reinforce the topic of a specific page.
Length: Up to 45 seconds
Use: Great for websites and Facebook Page banner videos.
CAMP PHOTOGRAPHY
Updating your camp brochure? Need fresh website photos? We can also work with you to create a comprehensive shot list and deliver all the professional photography you need.
We Are Summer Camp Video Specialists
We make sure we understand your camp’s unique story before we pick up a camera.
This level of understanding makes sure we are creating the video content you need. From meeting with you to get to know your camp’s unique story to climbing up a rock face to get the perfect shot, we love the whole process. We’re on a mission to be the best summer camp video marketing team on the planet.
OUR CAMPS
Your video Team
Real Digital Productions is a full-service, award winning, media marketing company. Simply put, we love camp! Our video production team is made up of outdoor enthusiasts and former camp counselors and instructors. We’ve learned that our best work comes when we work with people who share our core values of Adventure, Growth, Wellness and Community – all common words found in many camp mission statements. Our passion for the outdoors combined with our expertise in video production leads to engaging summer camp marketing videos that get results.
HEATH COWART
Owner, Creative Director
MELINDA HENDERSHOTT
Owner, Head Editor
AWARD WINNING VIDEO PRODUCTION
“Real Digital did a great job with their overall approach in coming up with a unique way to deliver our message. We were extremely pleased with the finished product and have really enjoyed showing it to new and returning campers alike. When we saw the final cut, we knew we had chosen the right people to create our camp video and we look forward to working with them in the future.”
Results Matter
“I’m so impressed with the story that you told in the video. I feel that you did an outstanding job of understanding the essence of Eagle’s Nest and what makes us all so proud to work here. Every time I hear Ella say, “It makes me a better person…” I tear up. The world needs a little more love, and hearing what she and the others have to say makes me feel confident that we’re doing our part to put more into it.
THANK YOU for helping.”
– Paige Lester-Niles
Camp Director, Eagle’s Nest Camp
Oh, ANd We LOVE TO TRAVEL.
We’ve worked with camps from North Carolina to Maine. We’ll drive or fly to you. We’re located in Brevard, North Carolina – about 30 minutes from the Asheville Airport.
Summer is coming.