“Video Marketing” is a very popular buzzword these days and for good reason. We are not only a very visual society, but an auditory one as well. As soon as you add a voice to an image, it automatically grabs the viewer’s attention and it allows you to communicate the exact message you are trying to convey. There is a reason why media has transitioned from text to photo, and now, to video. Trends show that the type of media that grabs our attention is changing, as well as how we prefer to intake information. Statistics can be eye-opening and here are 5 that we should take note of:
1.8 Million Words
According to Dr James McQuivey of Forrester Research, 1.8 million words is the value of 1 minute of video. That’s the equivalent of 3,600 typical web pages. In other words, it would take you 1.8 million words to convey the same information, concept, sense of place, emotion, ideas, etc that it would it one minute of video. Not only can video be captivating, it is extremely efficient.
There are 100 million internet users who watch video online every day. While many are watching the latest viral video, many are looking for how to’s, product information, reviews, and educational pieces. This is a a great case of reaching your customers where they are already looking.
According to Forbes Insights, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
The Forrester Marketing group surveyed businesses in 2010 and found that e-mails that contained a marketing or explainer video saw a click-through rate increase of 200%-300%.
That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
So, what does this mean for your business or organization? It means, if you are not using video marketing as part of your overall strategy, you may be missing out on opportunities to fully engage your customers or converting potential ones. As the world shifts in how it intakes information, we need to adapt to meet these changes by understanding what our customers are looking for, where they are looking for it and in what format they want it.
Read the full article, 18 Big Video Marketing Statistics and What They Mean For Your Business.