Our Core Values
MEET THE TEAM
HEATH COWART: Creative Director, Director of Photography and Industry Buff
In the last 16 years Heath has been professionally shooting, he has defined his aim as helping small businesses navigate the challenges of growth and expansion. He considers himself and Real Digital Productions to be in the business of problem solving within the context of media marketing.
Heath is heavily involved in the pre-production/creative process, working closely with clients to develop and fine-tune brand stories. This process is often the hardest part of video production. Telling an authentic story that cuts through the noise and resonates with an audience can be incredibly challenging. Things aren’t going to change either, he explains, the industry is only going to get more competitive as marketers and small businesses fully realize the capability of video in their digital marketing strategies.
It’s not uncommon to find Heath deep in a book, audio book, blog post, website or magazine trying to learn as much as possible about video production, video marketing, small businesses and problem solving.
This dedication to learning the most current strategies and messaging techniques positions the whole team to succeed. He is often heard talking with team members about how we can use media to influence a client’s target audience. Or about cycling, he likes to talk about bikes too. A lot.
MELINDA HENDERSHOTT: Production Manager, Editor and Dog Rescuer Extraordinaire
Crafting a message, telling a story and watching the final project come together is what drives Melinda. The end of the editing process where all of the pieces finally fit together in one beautifully crafted production gives her satisfaction.
Apart from editing, Melinda wears many hats in the office. Between business and financial management, project management, scheduling and networking, she is constantly switching gears. It’s definitely the hardest part of her job but she is an integral part to the smooth operation of the office. Rarely does a project leave the office without Melinda first reviewing it. She is constantly giving feedback and asking for feedback from other RDP team members.
Melinda loves to take her dogs for mountain bike rides and finish her days with a glass of wine and a great sunset (a regular occurrence in WNC). The forests and wilderness areas around Brevard are unmatched and a necessary part of life, she says.
TUCKER, DAISY AND PETEY: Office Mascots, Comic Relief and Belly Rub Enthusiasts
They may be dogs but they are essential members of the RDP team. It wouldn’t be a day in the office without having their sweet, smiling faces to greet you. To be totally honest, their days revolve more around napping more than anything else. They play, nap, drink some water, nap, and wag their tails.
Actually, their contribution to production is sadly lacking. We should work on that. I’m sure it won’t be long before they’re right giving feedback to Heath on his latest video project. All it takes is a little patience and a ton of treats.