Media Type: Documentary Style Brand Story
Client or Agency: Eagle’s Nest Foundation
Producer: Heath Cowart
Creative Concept: RDP Concept Design Process
Camera: Canon Cinema Cameras, Canon DSLRs (steadycam),
Editing: RDP Collaborative Editing Process on Adobe Premiere Pro CC and Adobe After Effects CC
Location: Brevard, NC
What an inspiring experience! Producing the brand story video for Eagle’s Nest Foundation was truly special. The importance placed on the idea of family and community was extremely clear through the stories we heard from campers, counselors and staff. It isn’t hard to see what makes Eagle’s Nest Camp stand out from the very packed crowd of camps in Western North Carolina. We wanted this video to communicate the intentional emphasis put on learning experiences in the camp program. Staffed by educators, the program ensures that every day provides new opportunities and the chance to take ownership of a new adventure. Whether it’s helping with dinner service or attempting rock climbing for the first time, campers are learning skills they can take beyond the basic task and into other areas of their life.
I’m so impressed with the story that you told in the video. I feel that you did an outstanding job of understanding the essence of Eagle’s Nest and what makes us all so proud to work here. Everytime I hear Ella say “it makes me a better person…” I tear up. The world needs a little more love, and hearing what she and the others have to say makes me feel confident that we’re doing our part to put more into it. THANK YOU for helping.
Results
Search engines like Google, Yahoo and Bing prefer rich content like video so those searching for camps in the WNC area will be able to find the video on searches. The video is on the Eagle’s Nest Camp page and is also planned to be part of their 2016/2017 marketing campaign.
Part of the pre-production process involved incorprorting the Eagle’s Nest Camp message into the video. Identifying your unique brand story can help connect your audience to your brand and allow you to stand out from the crowd.
These videos are wonderful tools for their website, social media and any other digital marketing efforts.
If used strategically across multiple platforms, videos can have a long lifespan. Especially if the video is used regularly in marketing efforts and posted several times across multiple channels.
Video Stills
Images pulled from video for digital marketing efforts.
Social Video
A teaser for social media that used footage from the original brand story video.
