Brevard Insurance

Brevard, NC

Media Type: Documentary Style Brand Story
Client or Agency: Brevard Insurance
Producer: Heath Cowart
Creative Concept: RDP Concept Design Process
Camera: Canon Cinema Cameras, Canon DSLRs (steadycam), Panasonic GH4 (4k drone footage)
Editing: RDP Collaborative Editing Process on Adobe Premiere Pro CC and Adobe After Effects CC
Location: Brevard, NC

Telling the other side of the insurance story.

The insurance industry is constantly flooding consumers with advertisements about saving money. A lizard says you can save 15 percent off while a couple in a restaurant talk about a bonus for having a clean driving record. While saving money is certainly not something to brush aside, it’s only half of the story. Our challenge with this project was to make an often dry product look exciting. We wanted it to be engaging while telling the complete insurance story. Jay Coan was wonderful to work with. He is so knowledgable and so customer-centric that there really was no shortage of clients willing to give a testimonial about Brevard Insurance.

We decided to take the insurance story and split it into three chapters. The first was about choosing insurance and why it is important to buy locally from someone who cares about your coverage and long-term happiness with the product. Knowing your insurance broker by name is so much more valuable than an 800 number.

The second chapter was about life changes. Getting married? Expanding your business? Growing your family? These can be tricky times to navigate and a call center employee can be frustrating to work with. A local insurance broker can make the transition much more smooth. The benefits of having someone who knows you and not having to explain the whole situation over and over again is such a value-add that it made sense to make a “chapter” about life changes.

Lastly, we land on claims. No one ever wants to think about needing to make a claim but that’s exactly what insurance is for. The worst experience can revolve around an issue that isn’t actually covered under their policy. With Brevard Insurance, you’ll know what’s covered and they will be with you from the first call to the last. They’re there when you need them, providing exceptional service when making a claim. That 15 percent you saved might look good on paper, but if it doesn’t meet your needs, it will cost you more in the long run. Brevard Insurance wants to make sure you get taken care of from the beginning and with no surprises.

Results

Search engines like Google, Yahoo and Bing prefer rich content like video so those searching for insurance providers or brokers in the WNC area will be able to find the video on searches. The video will be on the Brevard Insurance page and is also planned to be part of their 2016 marketing campaign.

Part of the pre-production process involved defining the brand message of Brevard Insurance. Identifying your unique brand story can help connect your audience to your brand and allow you to stand out from the crowd.

These videos are wonderful tools for their website, social media and any other digital marketing efforts.

If used strategically across multiple platforms, videos can have a long lifespan. Especially if the video is used regularly in marketing efforts and posted several times across multiple channels.

Employee Profiles

Profiles are a great way to introduce the general public to your team. Use them as part of your marketing efforts to shine a light into the heart of your business and connect your audience to your team.