Media Type: Adventure Tourism Video
Client or Agency: Rawle Murdy Ad Agency for Jackson County Tourism
Producer: Heath Cowart
Creative Concept: Rawle Murdy Ad Agency
Camera: Canon Cinema Cameras, Canon DSLRs (steadycam), Panasonic GH4 (4k drone footage)
Editing: RDP Collaborative Editing Process on Adobe Premiere Pro CC and Adobe After Effects CC
Location: Jackson County, NC
For this project we collaborated with South Carolina-based Ad Agency, Rawle Murdy, to produce videos for Jackson County Tourism. Jackson County, located in Western North Carolina, worked with Rawle Murdy to develop an advertising campaign to attract more visitors to the county. Rawle Murdy reached out to us to create videos that would intergrate into this marketing campaign. We worked with them to make their concepts a reality. The main video and website banner that we created highlight the county’s beautiful mountain bike trails, rivers, outdoor dining and family oriented atmosphere. These videos capture these beautiful spaces in a way that is not only visually appealing but also engaging and memorable.
Deliverables
1 minute Tourism Video
10 second Website banner
Results
Search engines like Google, Yahoo and Bing prefer rich content like video so those searching a place to vacation in the WNC area will be able to find the video on searches. The video will be on the Jackson County TDA website and is a part of their marketing campaign.
South Carolina based Ad Agency, Rawle Murdy defined the brand message of Jackson County and we worked with them to incorporate this into an effective video marketing piece. Identifying your unique brand story can help connect your audience to your brand and allow you to stand out from the crowd.
Video Stills
Photos pulled from video for digital marketing efforts.
