Marketing videos are found where ever we turn these days. In our Facebook Timeline, YouTube previews, Instagram feed and so on and on and on. For good reason too…we love videos. Those short little snippets that let us intake the most amount of information with the least amount of effort. But many of the videos we see tend to be for products or brands that are high profile, exciting or glamorous. Dentist offices typically aren’t on the top of the list when we think of compelling video. So can marketing videos help a local dentist office?
Yes, they can…if they are done right. Asheville Dental Care, a dentist office in Asheville, NC, embraces content marketing strategies and utilizes video as part of their overall marketing plan. By offering their knowledge and expertise through their blog, website content and a steady flow of marketing videos, they have become a resource for dental information and in turn, establishes the trust of their patients, and potential patients. In addition, by optimizing the videos on YouTube, each video helps Asheville Dental Care with local SEO. So, when someone in the Asheville area is searching for a local dentist, Asheville Dental Care shows up at the top of the list.
Real Digital Productions just finished working with Asheville Dental Care on their latest round of marketing videos. The premise of these three videos was to highlight the technology that they have in their office and the benefits it offers their patients.
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We worked with Dr Robert Powell, founder of Asheville Dental Care, to create a story around some of the technology that he has in his office. It is this personal touch that creates a connection between the viewer and Dr Powell, and adds an element of interest to what could be just a technical video.
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The final aspect to the videos is conveying the idea that the purpose of the technology is not to make his job “easier”, but rather, to provide the highest level of care for his patients.
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So, while dental care marketing videos may not necessarily have the same flash as a Nike ad or GoPro clip, it can be a highly effective part of an overall marketing strategy. The primary factors are to establish a specific goal for each video, create a compelling story around each of those goals and have an end product that represents the level of quality of your business.
Contact us to talk about how we can help your dental or health care business create effective marketing videos.