by melinda | Nov 13, 2017 | Uncategorized
You’re not boring. You profile video shouldn’t be either. Creating a profile video is a great way to put a face to your company – making your brand more relatable. Your profile videos should include basic information about the individual, such as...
by melinda | Mar 1, 2017 | Uncategorized
BREVARD, NC (Thursday, Feb. 23) – Heath Cowart and Melinda Hendershott, founders of Real Digital Productions, were recently named as part of the Spring 2017 Cohort for ScaleUp WNC. The extremely selective program is administered by Mountain BizWorks and is geared...
by melinda | Oct 19, 2016 | Uncategorized
It’s no secret that creating a viral video is like striking gold. Something that often happens without even trying. Meanwhile, the rest of us are trying to formulate a method that will guarantee a viral video. It can be a little frustrating when you wake up one...
by melinda | Feb 3, 2016 | Research, Social Media, Uncategorized, Video Production
The phrase “a picture is worth a thousand words” was coined in 1911 by a newspaper editor. Before Instagram and Facebook, before smartphones with cameras, and even before computers, images were recognized as more powerful than the written word. We’ve come a long way...
by heath | Mar 19, 2015 | Marketing, Tips & How To, Uncategorized, Video Production
More often than not, many of the marketing videos that we see are “explainer videos” or “product-centric”, or videos that tell how a product or service works. Let’s put this idea against the Stages of the Buyer’s Journey model and...
by heath | Mar 6, 2015 | Marketing, Social Media, Uncategorized
Have photos become background noise on Facebook? Do they still have the punch that brands are hoping for? According to SocialBakers, maybe not… For the past few years, posts with photos have been a “requirement” for maximizing reach on Facebook. But...
