More often than not, many of the marketing videos that we see are “explainer videos” or “product-centric”, or videos that tell how a product or service works. Let’s put this idea against the Stages of the Buyer’s Journey model and...
According to YouTube’s own statistics page, more than 1 billion unique visitors visit the site each month, 100 hours of video are uploaded every minute and a staggering 6 billion (yes, billion) hours of video are watched every month. Statistically speaking, that...
In July 2011, co-founders, Michael Dubin and Michael Levine launched a little start-up called Dollar Shave Club, based in Santa Monica, CA. The two met at a party and got into a conversation about shaving…more specifically, the woes of shaving. Dull blades,...
