More often than not, many of the marketing videos that we see are “explainer videos” or “product-centric”, or videos that tell how a product or service works. Let’s put this idea against the Stages of the Buyer’s Journey model and...
Have photos become background noise on Facebook? Do they still have the punch that brands are hoping for? According to SocialBakers, maybe not… For the past few years, posts with photos have been a “requirement” for maximizing reach on Facebook. But...
Marketing videos are found where ever we turn these days. In our Facebook Timeline, YouTube previews, Instagram feed and so on and on and on. For good reason too…we love videos. Those short little snippets that let us intake the most amount of information with...
Super Bowl 2015 Video Marketing Fail Sunday, February 1 was a big day for millions of people: Super Bowl XLIX. According to Nielsen ratings, 114.1 million viewers tuned in to watch the New England Patriots and Seattle Seahawks battle it out for the championship ring....
According to YouTube’s own statistics page, more than 1 billion unique visitors visit the site each month, 100 hours of video are uploaded every minute and a staggering 6 billion (yes, billion) hours of video are watched every month. Statistically speaking, that...
